What Each Service Includes
Digital Marketing Strategy Consulting
Set the growth plan, priorities, and calendar; translate business goals into channel tactics.
- Cadence: Monthly strategy call and Slack/Teams access; quarterly in-person 2-day meetings for Diamond and Platinum.
- Deliverables: 90-day roadmap, campaign calendar, offer playbook, test plan, and executive scorecard.
- KPIs: Revenue growth, CPA/ROAS targets, email list growth, social media follower and engagement growth.
Paid Ad Campaigns (Google & Meta)
Build, launch, and optimize prospecting and retargeting campaigns.
- Cadence: Ongoing budget reallocation and creative/bid optimization.
- Deliverables: Audience builds, creative briefs, ad copy, UTM framework, optimization activity log, monthly insights.
- KPIs: ROAS, CPA, CTR, CVR, qualified traffic volume.
- Compliance: All creative and landing pages are pre-screened for platform policies.
Lead Capture Campaigns
Run a monthly giveaway or lead magnet with its own landing page or microsite.
- Cadence: One campaign per month where included.
- Deliverables: Campaign concept, rules, landing page build, graphics package, tracking plan, winner workflow, post-campaign nurture workflow.
- KPIs: Cost per lead, lead quality (opt-in → purchase), list growth.
Email Marketing
Plan, build, and send regular promotional or educational emails.
- Cadence: Weekly in Diamond/Platinum/Gold/Silver; biweekly in Tier One.
- Deliverables: Calendar, copy, layout, segmentation, QA, deployment, post-send report.
- KPIs: Revenue per recipient, email conversion rate, unique click rate, spam complaint rate, unsubscribe rate, hard bounce rate, net new engaged subscribers.
Blog Post Creation
Write SEO-informed educational posts that answer buyer questions and support ads.
- Cadence: Up to 2 per month in Diamond/Platinum/Gold/Silver; up to 1 per month in Tier One.
- Deliverables: Topics, outlines, on-page SEO elements, drafts, publish support.
- KPIs: Organic traffic lifts, assisted conversions, time on page.
Social Media Management
Plan channel calendars, schedule posts, moderate comments, and manage engagement.
- Cadence: Included in Diamond, Platinum, and Gold.
- Deliverables: Monthly calendar, post copy and assets, comment/reply guidelines, monthly channel health summary.
- KPIs: Engagement rate, follower growth, profile clicks, traffic.
Community Management
Build and manage online communities, including Facebook Groups. Priced case-by-case based on scope and moderation needs.
- Cadence: Ongoing moderation and engagement. Cadence varies by community size, activity level, and response time expectations.
- Deliverables: Community foundation setup, onboarding assets, moderation workflow and escalation rules, engagement plan, monthly community health summary.
- KPIs: Member growth, active member rate, post engagement rate, approval rate, reported content rate, email sign-ups attributed to community.
- Pricing: Add-on. Priced case-by-case. Final scope is based on community size, posting frequency, moderation requirements, and response time expectations.
- Example outcome: Grew an online community from 0 to 22,000 members with a 92% active member rate in 9 months. Results are anonymized by default.
Affiliate Program Management
Set up or optimize the affiliate platform, recruit partners, and manage performance.
- Cadence: Included in Diamond and Platinum.
- Recruiting: Partner sourcing, outreach, vetting, onboarding, and activation plan.
- Deliverables: Program terms, onboarding kit, creative packets, tracking links, payout recommendations, performance reports.
- KPIs: Affiliate revenue, CPA, new vs. returning customers, content output from partners.
- Governance: Coupon and link rules, payout schedule guidance, fraud monitoring, and partner content guidelines for high-risk categories.
Content Creation (Video/Photo)
Produce short video and photo assets for campaigns and social.
- Cadence: Included in Diamond; elsewhere available as an add-on.
- Deliverables: Shot list, raw and edited assets sized for ads, email, site, and social channels.
- Purpose: Content is created to support paid media, email, site, and social strategies.
Analytics and Tracking
Ensure tracking is clean so ads and email reporting is accurate.
- Cadence: Initial audit and setup. Ongoing monitoring with monthly check-ins and updates.
- Deliverables: GA4 and Tag Manager audit, Meta and Google conversion event validation, UTM framework, attribution notes, reporting dashboard or executive scorecard.
- KPIs: Conversion event accuracy, attribution consistency, reporting completeness, CPA and ROAS measured with clean attribution.
Measurement and Governance
How performance is tracked, reviewed, and improved.
Dashboards
Monthly performance reporting across ads, email, and site. Reporting detail is determined by plan tier.
Tracking Audit
Month 1 tracking audit to confirm GA4, Tag Manager, and Meta and Google conversions are aligned.
Optimization Rhythm
Ongoing optimization with a monthly review of wins, misses, and next priorities.
Budget Governance
You control media spend. Recommendations are provided based on performance and testing results.
Tier Overview
Choose the level of support. Exact pricing is shared after a short fit review.
Pricing shared after a short fit review.
Turnkey Marketing Department in a Can (includes content creation).
Pricing shared after a short fit review.
Turnkey Growth Program.
- Digital Marketing Strategy Consulting + Quarterly In-Person Meetings
- Paid Ad Campaigns (Google & Meta)
- Lead Capture Campaigns (Monthly Giveaways)
- Email Marketing (Weekly E-blasts)
- Blog Post Creation (Up to 2/month)
- Social Media Management
- Affiliate Program Management
- Content Creation (Video/Photo)
Pricing shared after a short fit review.
Growth & Campaign Management.
Pricing shared after a short fit review.
Revenue Essentials (ads, leads & email).
Pricing shared after a short fit review.
Retargeting + Lead Gen Starter.
Pricing shared after a short fit review.
Strategy + Ads Starter.
Optional Add-Ons
Community Management (Facebook Groups)
Build and manage online communities. Priced case-by-case based on scope and moderation needs.
Content Production
Additional video/photo shoots beyond plan limits.
Additional Lead Capture Campaigns
Extra monthly giveaways or lead magnets with dedicated landing pages.
Microsite Creation for Promotions
Custom microsites for special promotions or product launches.
SWOT Competitor Analysis
Deep dive analysis of competitor strengths, weaknesses, opportunities, and threats.